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I would describe my prototypical customer as a typical college student, one who goes to the University of Florida. I would like to believe that this student has many hobbies including, hanging out with friends, studying, and adventurous. This customer I don’t picture driving a car, instead using a bike, a pink scooter or walking through campus. I think this student, in this case a girl, watches all the popular TV shows, including This Is Us, Euphoria or even Gossip Girl. This girl that I envision does not have any children because she is a younger college student. They can be adopted or not adopted. This avatar is around the age of nineteen and does not read any books at the time because she is busy with her school work. She feels older than the age of nineteen because she is living independently and has a job to make money for herself and her college funds. I feel that I have many things in common with this customer avatar including that we are both college students, walk through campus and watch many TV shows. I don’t think the things we have in common are a coincidence because I envision her to be just like I am in college, living alone and working hard to maintain good grades, while having a job.

Comments

  1. Hello Jordyn, I think this avatar is very accurate for people who would benefit from your solution. I believe I've even met a good deal of people that fit into a good deal of these classifications. The fact that you have a lot in common with your avatar should be helpful since you can use a little introspection to try to come up with more solutions and further the benefits of your idea. Hope this helps!

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