Buyer Behavior

After interviewing with multiple people, I found them to all be in the same situation. This app specifically would be marketed to students all over the country who live on college campuses.  The first person I interviewed was a student here at the University of Florida, after explaining the background of the emergency lights and safety, she thinks this app would be very useful for students on college campuses along with people all over. No matter where your location is this app would be beneficial in case you are in a situation that you do not want to be in. She thinks this app would be most beneficial to her while she is walking alone at night. Although she finds it unsafe to be alone, she believes having the app on her phone is so easy and if it works, would make her feel much safer. If she was found in a situation where the app was necessary, she explained why it would be so important to have. Second, I interviewed a parent who has children in college. She thinks this would be an amazing app for college students to have, she explained how she is always worried about her children, being alone and something happening to them. She thinks it would be a huge improvement if there was an app, and you used it for help where they can track the location and get to you as soon as possible. Lastly, I interviewed a student from another University. She explained that there are no emergency lights located on her campus, although she has never been placed in a bad situation she thinks this would make her feel safer. When someone is walking alone and does not feel safe, they usually call a friend or family member to stay on the phone to make sure they are okay. If they have the app they would not need to do this, because safety would be at the click of a button. I learned after these interviews that many students don’t feel comfortable walking alone, especially at night and this app would make people feel much safer.